By Samachar Digital News
Chandigarh 16th
May:- Vivafit India has signed on Bollywood
and television star Mandira Bedi as a brand ambassador. Vivafit is a Portuguese
based global chain of boutique gyms for women only. They have been in India
since 2010 through a Master Franchise. Mandira is a health and fitness icon and
a role model for every woman. She is an ageless star, became a household name
in the 1980s, when she starred in the hugely popular television series Shanti. Since then she has had a
successful career as an actress and television host including for the IPL. She
follows a strict fitness routine and maintains a healthy lifestyle herself,
which helps her to stay younger and fitter.
At the same time, Vivafit India is on
a rapid expansion mode starting with a strong focus on North India and
gradually extending the footprint nationally. The business has been given a
boost with a significant investment by Ajay Jain, who invests in early to
growth stage brands making a mark in consumer service sectors. There are
currently three centres in Delhi NCR and a fourth one due to open early June
2019 in Gurgaon. Vivafit India plans to increase its footprint and aims to have
50 fitness centres in North India itself by the end of 2020.
Manisha
Ahlawat, CEO, Vivafit India, said that Mandira is a wife, mother, actor, model, TV presenter and entrepreneur.
She has proven that women can stay healthy and fit while taking on multiple
responsibilities and roles. She is the perfect fitness icon for women over 40
in India and abroad. We are delighted that Mandira is representing our brand
Vivafit – Women only Fitness Boutique chain.
Ajay
Jain, Entrepreneur and Investor, said that the wellness industry is a multibillion dollar industry in India, with
fitness being a major chunk of the business. Fitness industry is poised for
massive growth plus organization. Vivafit fills the current void of quality
fitness services for women in India. By investing in Vivafit he is putting his
money on the fitness revolution that will take Indian women’s services market
by a storm.
Pedro
Ruiz, Founder, Vivafit, said that Mandira is not just one more famous Bollywood celebrity, when it comes
to fitness, she "walks the talk" she is Vivafit in India. We are
working closely with our partners in India as we believe India could be the
most important market for Vivafit in the world given the market potential here.
Mandira
Bedi, said that she is firmly believe that out of 24 hours, we can easily take out 30 minutes
for exercise. Exercise can empower women beyond weight loss and shape. She want
to inspire women to take up fitness for a healthier and happier life. Vivafit
is a women-only niche brand and their workouts are only 30 minutes, perfect for
busy women.
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