By Samachar Digital
News
Mumbai 23rd
September:- VYRL Originals brings to you a
quintessential yet an exuberant track ‘Koi
Nahi’, a contemporary song represented by Rupinn and Lisa Mishra.
Every relationship is built over a
period and around incidents, memories, quirks and sweet nothings among two
people. ‘Koi Nahi’ is a track that portrays how these sweet banters are
enjoyable moments from everyday life. When such sweet banters are countered
with a simple ‘Koi Nahi’ it makes every relationship special and the bond
stronger.
It is a fun track that is relatable
irrespective of age, gender and circumstance because of the playful lyrics
written by Rupinn which will surely put a smile on your face and make you
groove to it on a loop. Directed by Prayrit Seth, the video is urban, youthful,
colourful and perfectly epitomises ‘modern relationships’. Despite
the adversities a couple may face, a fun and forgiving ‘Koi Nahi’ attitude
keeps the love alive.
The video also features the youth
heartthrobs Ashnoor Kaur and Sunny Chopra as parallel leads. Ashnoor has been
seen is two Bollywood movies ‘Sanju’ and ‘Manmarziyaan’ and is currently is the
lead face of ‘PatialaBabes’ on a leading GEC. While Sunny is a model/actor and
a Tik-Tok influencer with a huge fan following and has worked with Bollywood
personalities extensively and others in the past.
Speaking
about the track release, Vinit
Thakkar, Senior Vice President, Universal Music India & South Asia, shared
that VYRL Originals strives for two things which is great collaborations
and always pushing the envelope. We have long known Lisa and Rupinn for their
versatility and varied music sensibilities. This unique collaboration has resulted
in an amazing track for the young audience. The video with its fresh visuals
and clutter-breaking style is sure to redefine pop culture in Indian music
space.
Speaking
about her new track Lisa Mishra
shared that this video concept was something she imagined a few months
ago with our team prior to hearing the track. Once Rupinn played the song for her,
she was immediately on board. She’d envisioned a vibrant and energetic single
to contextualize a colorful, multi-set visual. She really think we’ve done both
the audio and video justice, and she hope the audience thinks likewise... she
also think it’s incredible to finally be able to work with the man behind
Tareefan, which launched both of our careers – it feels like we’ve come full
circle.
Talking
about the release of his new track Rupinn
commented that we have a plethora of songs about falling in/out of love,
but he felt the crucial chunk in the middle, the meat of any relationship
hasn't been explored as much. Maybe it seems too run-of-the-mill but there is
beauty in every little thing when viewed from rose tinted glasses and
that's how the relationship sustains or rather thrives. And in today's fickle
world, we need a lot more 'chalta hai koi nahi's and a daily minimum dose of
'tere jaisa koi nahi'. He had sung the original demo for Tareefan (a fact not
many people know) and he loved Lisa's interpretation of it in the reprise
version. As soon as she finished the composition and penned down the lyrics for
Koi Nahi, He knew she'd be the perfect voice for this fresh, fun, youthful song.
'Lisa jaisa 'koi nahi'.
No comments:
Post a Comment