By Samachar Digital News
Chandigarh 30th October:- Amway
India, the country’s largest direct selling company[2], announced the launch of
Atmosphere Mini™– indoor air purifier. Amway, the makers of Atmosphere™- the
world’s largest selling home air treatment products[3],
has developed Atmosphere Mini™ which is equipped with better than HEPA[4] grade
filter to capture particles as small as 0.0024 microns with a single pass
efficiency of 99.99%[5]. Atmosphere Mini™ comes
with the Allergy UK Seal of Approval, making it one of the very few air
purifiers to be certified to remove over 100 contaminants identified by Allergy
UK as common triggers of allergies.
Speaking
on the launch of Atmosphere Mini™, Anshu
Budhraja, CEO, Amway India said that air pollution is a serious issue in India with the majority of people
breathing air 10 times or more, over the WHO safe limit[6]. Air
pollution is experienced in different forms throughout the year across the
country. Therefore, there is a growing need for air purification solution to
breathe better and stay healthy. As global experts in air treatment systems,
Atmosphere Mini™ is a next-generation air purifier, which is equipped with
better than HEPA grade filter that removes particles as small as 0.0024 microns
with a single pass efficiency of 99.99%[7] and comes with Allergy UK Seal of Approval[8]. Amway
has over 30+ years of expertise in making home air treatment systems and
Atmosphere Mini™ is one of the best-suited air treatment solutions for the Indian
conditions.
Further
talking on the category, he added that we
forayed into the air purifier market last year with the car air purifier –
Atmosphere Drive which is the world’s number one selling car air treatment
product[9]. Within
a year of the launch, Drive emerged as one of the top-selling brands in the car
air purifier market. Encouraged
by the overwhelming response from our consumers and the potential of the
category, we are now introducing Atmosphere Mini™ and are aiming to capture a sizeable market share of 20% in the
air purifier category by 2020.
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