By Samachar Digital News
Mumbai, 14th Jan,
2020:- ‘Bottles for Change’ an
initiative by Bisleri is all set to introduce the initiative to a larger
audience by collaborating with the 17thEdition of
Asia's prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM), scheduled to be
held on 19th January, 2020.
The initiative that aims to
educate the citizens about the importance of recycling plastic in our lives has
joined hands with Tata Mumbai Marathon in order to get the participants
involved into plastic recycling and contributing towards a cleaner
environment. Bottles for Change
will be placing 20-25 sets of 3 bins signifying the image of the recycled
products across the race track. The participants can choose to throw the
used plastic bottle in one of the bins – with each of the bins signifying
the product made out of plastic
recycling.
First Bin
will be dedicated to make a Bag out of the used plastic bottles; Second Bin
indicates that you are giving the used bottle to make a T-shirt & Third Bin
specifies that you are giving the used bottle to make a Cap. The used bottles
will be collected and directly sent for recycling with the help of partner
recyclers. Later 1000 lucky runners will be gratified with recycled goodies.
Runners will be alerted on ‘the
chance of giving their bottles a second life’ on the expo and on the race day
through social media announcements and mailers by Bottles for Change. At
the Expo which is from 15th to 18th January,
2020 at MMRDA, BKC, Mumbai, recycled merchandise by Bottles for Change
will be kept on display at the stalls.
‘Bottles for Change’ is
aimed to educate the public about the importance of sending all kinds of
plastic for recycling and not to treat it as waste which leads to a cleaner
environment.
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