By Samachar Digital
News
Chandigarh 26th Feb:- Dish TV India Ltd, India’s leading DTH
Company, recently bagged two prestigious awards for its d2h brand at 13th
edition of ‘The Customer Fest Show
2020’. Held in a glittering ceremony at TajLands End, Mumbai, the
company won two awards under the category ‘Best Integrated Media Campaign’ and ‘Best use of Insights to Enhance Customer Experience’ for its immensely
popular campaigns ‘loyalty Ki Royalty’
and ‘You Promise We Resume’ respectively.
With an aim to
build long-term relationships with existing customer base, d2h kicked off its
campaign ‘Loyalty Ki Royalty’ offer for all subscribers last year. Bringing
alive the thought of ‘loyalty pays’, the offer gave its subscribers a chance to
avail extra two months validity on recharge of 10 months. In return, this
worked as a magic and the company witnessed a spike of 22% long term recharges
post the campaign. Furthermore, the campaign was executed and amplified through
all mediums like TV, on-ground, SMS etc.
‘You Promise, We
Resume’ campaign was built on the fact that d2h understands that customer may
have forgotten or missed recharging their d2h account for genuine reasons on
the due date. In order to ensure uninterrupted TV viewing experience even after
due date of recharge, d2h offered its customer a three-day credit window at
just INR 10 per month by sending just one text message.
Commenting on the
win, Sugato Banerji, Corporate
Head-Marketing, d2h, Dish TV India Ltd. said that these awards are a
testimony to the sterling customer-centric work we are doing to grow our base
and this is a result of dedication and perseverance of the team in finding the
most appropriate consumer insight through painstaking and rigorous data
analytics. Both these awards will further motivate us to strive towards using
consumer insight-driven innovation to improve the retention and strengthen the
connect of customers towards our brand.
These two awards
reinforce the fact that d2h has always been at the forefront of providing
simple innovative solutions based on a deep understanding of its customer base.
The Customer Fest Show is one of the oldest platforms in India that focuses on
the entire customer journey and all the elements that go into making this
journey successful. The FEST focuses on customer loyalty, experience, data,
technologies & people who go into making this entire journey successful.
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