By
Samachar Digital News
Chandigarh
12th Mar, 2020:- A young Chandigarh husband-wife duo Sudeep Bamra and
Heena Singh has come up with a unique start-up concept - they have unveiled a
trendy luxury footwear label for women -'Dech Barrouci', first brick &
mortar store in the Sec 37 D market. 'Dech Barrouci' in Czech, means
breathtaking.
Both Sudeep & Heena wanted to establish a label in
the glamour industry, both saw a lot of promise in affordable luxury footwear
for women. The duo did a lot of market research for two years and finally
''Dech Barrouci’ was born in 2017 as an online platform. The brand gained
immense popularity on the internet and received support from many celebrities
due to the beautiful designs and craftsmanship of the footwear. The brand also
takes up international shipping of shoes on the basis of orders.
Sudeep said that we are filling the gap in the affordable
luxury women footwear segment. What makes our collection popular is that
exclusive designs are available in an affordable price segment of Rs
1800-5000. So a lady can buy luxury footwear at pocket-friendly prices. Our
range is very comfortable; tailor-made for party wears up-market and is high on
fashion.
Heena Singh took on the charge of celeb tie-ups and
marketing, while Sudeep took over the important designing aspect of the
footwear and operations.
Heena says, "It is a matter of pride that a
Chandigarh based women footwear label has made a mark among celebrities. Our
shoes have been worn by actresses like Alaya Furniturewala who acted
opposite Saif Ali Khan in the recent film – Jawaani Jaaneman & TV and film
actress Hina Khan who was reality show Bigg Boss 11's( 2017) first runner
up. Hina wore Dech Barroucis’ at the International Cannes Film
Festival 2019. Not only Hina, the famous singer Neeti Mohan too has donned our
shoes. Renowned TV actress Shweta Tiwari has also been wearing the brand."
Added Heena that Back home, Punjabi actress Sara Gurpal
also loves to wear 'Dech Barrouci' shoes. What's more, our shoes have been able
to penetrate the celeb space at a regional level other than Punjab too.
Megha Dhade, who is a Big Boss Marathi winner, has worn Dech Barroucis' when
she visited the Big Boss (National) house during Season 12.
The duo held a special preview for media of their swank
store which has a wall dedicated to photographs of celebrities wearing stylish
'Dech Barrouci' shoes. Footwear genres like high & low heels,
sandals, pumps, bellies, flats are available. Another unique footwear genre
available is a bevy of beautiful flats for pregnant ladies. There is
exclusivity in the collection available at the store. A design range of about
130 shoes has been showcased. Even 20 unique brand new designs of Punjabi
Jutties are available. The shoes are trendy, smart, and stylish and color
schemes really attractive.
Sudeep said that our USP is innovation. Other points of
difference that 'Dech Barrouci' shoes have vis a vis others are that these are
high on quality and the entire material used to make the footwear is from
foreign shores.
Sudeep who is a dynamic entrepreneur with sharp business
acumen has taken a conscious decision to adopt the modern retail route. He
explains the reasons behind the addition of offline business; Sudeep said that
the trend is shifting to modern retail from online. Online shopping has always
been a stumbling block in footwear due to shoe size etc as in our industry
touch and feel is needed during buying. This pivoted us into starting an
offline business.
On being asked about the future of modern retail Sudeep said
that he strongly feel that modern retail is coming back in vogue and this can
be gauged from how big online brands like Lenskart, Healthkart & Nykaa
among others have gone offline recently.
Sudeep added that in footwear, nothing goes out of trend.
In the upcoming spring-summer season the focus will be on pastel colors in our
designer shoes. Our label is known to provide designer women shoes for formal
wear -mainly parties and weddings. We are known for high heels in pumps &
party shoes. High heels are available for all age groups.
There are plans afoot to bring company-owned outlets of
'Dech Barrouci' in Delhi & Mumbai & in some Punjab cities
too.
Sudeep said that our shoes are for the modern woman, are
metro style and for all age groups.
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