By Samachar Digital News
Mumbai, Jan. 27, 2021:- Digital
Refresh Networks (DRN) wins mandate for Morton, a Allahabad Canning Company
that was established in 1959 by one of the largest and dynamic industrial
groups of ‘K.K.Birla’. Being one of the largest suppliers to the Defence
Forces, and having a respectable presence in the institutions like 5-star
hotels, clubs etc, Morton is all set to re-introduce their B2C services by
enhancing their digital approach and engagements to the right target audience.
In order to
widen the digital scope, the brand is now associated with one of the integrated
creative and digital marketing solutions, Digital Refresh Networks (DRN). The
mandate for DRN entails managing the brand's overall web presence, their social
media handles and offering E-commerce solutions in order to build and raise the
business.
On the
appointment, Barin Mukherjee,
Co-Founder & CEO, Digital Refresh Networks said that it is a proud moment for us to be associated
with Morton at the time of their biggest announcement as they are going to the
B2C market with a refreshed corporate and brand identity. As we truly stand by
our digital first upbringing, this is an opportunity for us to leverage the
brand across the digital platforms and assist them achieve the business
objectives. It will definitely be an interesting journey for us.
On the
association, C Venugopal, CMO said
that we are excited to have Digital
Refresh Networks on board. Now that we take a step ahead by introducing the
brand to the consumers, we are sure that this collaboration will further enable
in successfully crafting the brand and building the business together.
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