By Samachar Digital
News
Chandigarh, Oct.11, 2021:- Gagan has enjoyed being one of India’s
oldest and most trusted brands for over 5 decades, and still continues to do
so. This heritage brand with the famous tag line- Khao Gagan Raho Magan, is one of the
prominent players in most of the geographies that it operates. Being a
household name, you can surely find it gracing kitchen shelves in almost every
home, especially in northern India, owing to its affordability and unmatched
quality.
And to reach
new heights, Bunge India is elated to announce the rebranding of Gagan Oils to
Gagan Activ in its all-new avatar! The brand has refreshed the entire
communication in order to appeal to its modern and evolved consumers. The oils,
each consist of Activ 4 benefits that not only make them a healthy option to
choose, but also will help keep you stay energised throughout the
day.
Bursting with
pride, courtesy of the brand’s new avatar, Milind Acharya, GM Marketing at Bunge India said that Gagan is a loved household brand winning
hearts of homemakers across the nation. With this re-branding we aim to further
strengthen the trust and love for this brand while continuing our 50+ years’
legacy in the Indian market. We believe that food uplifts your mood and takes
you momentarily away from the routine life. But the same thing that indulges
you, also may make you feel less active if it lacks essential fatty acids,
vitamins, etc. Hence, you need food that keeps you Active hours after
consumption. Gagan’s Activ 4 benefits give your food essential fatty acids, oil
soluble vitamins, etc. and hence, keeps you Active throughout the
day. With Gagan Activ, Khao Gagan, Raho magan!
Gagan Activ
comes in 4 popular variants of cooking oil. Household favourite Refined
Soyabean Oil, boasts of 4 Activ benefits–Provides Vitamin A, D & E which
are oil soluble vitamins required by the body, Low in Cholesterol, High in LFA
and contributes significant proportion of good fats. The Kachi Ghani Mustard
Oil, is another household favourite which also comes with its unique set of
Activ 4 benefits. It contributes to a significant proportion of Alpha-Linolenic
Fatty acid (ALFA) and records the one of the lowest saturated fatty acids as
compared to other vegetable oils in India. Vitamin E in the cooking oil serves
as an antioxidant for the body.
The other
variants include Refined Sunflower Oil and Refined Groundnut Oil, which too
come with their own sets of Activ 4 benefits each.
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