By Samachar Digital News
Chandigarh 27th
Mar, 2019:- Snapdeal,
India’s leading value-focused e-commerce platform, is making rapid progress in
its mission of taking India’s bazaars online.
India's
consumption is US$800 Billion, which is growing consistently and will reach
US$2 Trillion by 2025. Online commerce is nearly 2% of India’s retail and will
reach 10% by 2025. Thus, the online market in India will be worth US$ 200
Billion in the next 7 years.
In India, 10% of
the retail is in the organized sector and 90% of India’s retail is serviced by
the unorganized sector – the various bazaars that are common in each and every
state and city in the country. In the past, unorganized retail was adversely
impacted by organized retail and had no recourse. Snapdeal built a marketplace
to provide these sellers with an opportunity to move online in order to
grow.
Punjab-based
sellers are the highest sellers of sports goods on Snapdeal and serve buyers
all over the country. Some of the popular sports goods sold online by
Punjab-based sellers are punching bags, badminton rackets, sports shoes, hand
wraps, and home gym sets. They also sell huge quantities of safety rods and
whey protein. Majority of the sports goods come from sellers based in and
Jalandhar.
Among the other
categories, Punjab-based sellers also sold crepe tops, phulkari dupattas, and
embroidered juttis. Anarkali suits from sellers of Zirakpur and watches from
Ludhiana are popular all across India.
Snapdeal has
more than 500,000 registered sellers from across India.
On the buyer's
side, the e-commerce market in India is growing not only in size but also in
diversity. In 2018, India’s e-commerce heralded the rapid emergence of buyers
from India’s Tier 2 & 3 cities. This growth of e-commerce into India’s
non-metro cities will accelerate in 2019 and over the next few years for
obvious reasons.
On the other
hand, Punjab has a very good road network through national highways (NH) which
helped us find partners to service 676 pin codes in Punjab. Today, 62% of the
population in Punjab lives in rural areas. The bazaars in these small towns and
villages have limited products and lack options at all price points. Snapdeal
provides access to items from all leading bazaars of India.
Punjab's per
capita income is significantly higher than the national average, making it a
great market for us. (Punjab: INR 140872; national: INR 112835)
Value-priced budget
phones like iKal K28, GOME C7, Vivo Y91i, electronic accessories especially
speakers and headphones, seller branded fashion and everyday home utility items
are popular with Snapdeal’s buyers in Punjab. Some of the favorite products of
buyers in Punjab are cosmetics, kitchen tools and appliances, headphones,
gaming accessories, hard disk, speakers and more. The highest value item sold
in Punjab is HP Laptops while some of the low-value items include textbooks,
phone holders, and rose, marigold, tomato and cucumber seeds.
Snapdeal is a
pure marketplace with options at multiple price points, authentic buyer reviews
and ratings from buyers of the product, and an easy to navigate app and
website. It has 60 million+ products across 800 categories.
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